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  • Writer's pictureYasmine El-Baz

How to rock your next sales presentation?

1) Focus on your prospect's needs.

In order to grab the attention of your customers who are the audience of your presentation, you need to focus on answering the following questions:

What do they need? What are the things that will trigger their purchasing decision? Why would they be interested in buying your product/service?

The answers to these questions will help you better understand your customers and will assist you in building your presentation content and wording in a way that matches those needs.

2) Stop selling, start helping.

I totally understand that you’re a salesperson so your job is to sell!

But actually that moment your customers start feeling that your focus is to sell to them, their interest will disappear.

You need to focus on offering solutions for your customers’ problems because that’s the only way that they will start listening and engaging with what you’re saying.

3) Interact with your audience.

Your sales presentation should never be one-way communication; it should be more like a conversation.

What you need to do is to start asking questions to your audience and start customizing your next lines based on these answers.

You don’t only need to engage with what’s being said, but also you need to engage with the concerns they have on mind but still were not said out loud.

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