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  • Writer's pictureYasmine El-Baz

The charisma dilemma!

I was never fond of using the word charisma, and the reason behind this isn’t because it isn’t influential or unnecessary, but because of how vague and variable it can be to the listener.

In my public speaking coaching sessions I often hear this:

“I want to be a charismatic speaker so I can control the room.”

“I want to have a charisma that influences and persuade while I’m speaking to a crowd.”

But the point here is that charisma isn’t a single specific trait that you’re either born with or without. It is actually variable from one person to another and it has different shapes from one community to another, and because of that variance, it becomes hard sometimes for people to understand.

And what you cannot understand, you simply cannot develop.



What we need to do is to think of the reason why most people want to be charismatic; the answer to that question would most probably be “To have the ability to influence others and to be remembered”.


There are four main elements that can help you a lot in achieving that objective:

1) To braise the unique side of your personality.

2) To gain the ability to communicate clearly and powerfully.

3) To enhance your emotional intelligence.

4) To aim to add value for others and to have a solid belief in that value.


If you think of the above four points, you’ll find them doable, understandable and logical.

If we gathered all the people you think are charismatic, they possess the above four main points, but you will find them different in their way of expression, their looks, their speaking style, and many other things.


Starting today we need to replace our objective of "being charismatic" into enhancing a specific set of skills that need to be developed.

Because it’s the time to create your own version of what so-called “charisma” which will make you influence others but match no other.


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