Is that you? Or a character you’re playing?

Do you speak as yourself or as a character you think people want to see?

I’ve been reading about the LinkedIn algorithm lately. Funny thing is, I often write and post exactly the opposite of what most guides suggest.

You might find this unorthodox, but I always want to write in a way that feels right to me, in my own style, even if that doesn't translate into high engagement or reach. That’s never been my goal.

And I would hate it if someone read this post or any of my writings and thought, “This doesn’t sound like her.”

Through the years, many people have recognized my style. And that recognition is more important to me than following a trend.

But this post isn’t about algorithms. It’s about public speaking, which works somewhat in a similar way.

I cannot count the times I’ve heard clients’ speeches packed with “catchy lines” that the books say should wow the audience, but they don’t. And that used to confuse many of my clients.

But the fact is, like writing, public speaking should be a representation of who we are, not a character we are playing.

Acting isn’t like public speaking, and yes, I even coach actors on public speaking (that’s another story).

In your speeches or presentations, don’t say something just because it’s trending or seems funny. Say it in a way that balances how you want to be perceived with how the audience receives the information.

And most importantly, be intentional. If it doesn’t make sense for YOU, in your topic, in that moment, leave it out.

Save yourself from turning that speech that should represent YOU into a speech that could have been delivered by anyone else.

I’m not telling you not to enhance the way you speak, nor not to explore new ways and techniques; I’m telling you to remember, while doing that, that those words position you, sometimes in ways that make you blend in rather than stand out.

“Have you ever fallen into this trap? Speaking in a way or sharing ideas just because they’re suggested as ‘catchy’ or ‘engaging,’ rather than because they truly align with your style and objectives?”